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COURSE OVERVIEW Step into the new frontier of digital visibility. AI 101 Module 4: SEO in the AI Era demystifies the shift from traditional search. Discover how chat engines and AI overviews operate, unlocking the core strategies required to get your brand cited by major algorithms. WHAT YOU WILL EXPLORE • The New Search Paradigm: Unpack the mechanics behind Generative Engine Optimization (GEO) and how it differs from traditional SEO. • The Mind of the Machine: Understand the criteria AI chats use to evaluate, filter, and select content from the web. • Winning the Citation Game: Master actionable best practices to position your content as the ultimate source for AI-generated answers. PROGRAM AT-A-GLANCE • Format: 100% On-Demand Recorded Video • Level: Intermediate • Target Audience: Entrepreneurs, Business Leaders, and Innovators • Duration: 90 minutes (Self-Paced)