Stop Underselling Yourself: Building a Personal Brand That Reflects Your Real Value

WEN Lunch & Learn:

Stop Underselling Yourself — Building a Personal Brand That Reflects Your Real Value

Many women entrepreneurs don’t struggle with capability — they struggle with visibility.

You know you’re good at what you do.

You’ve built something of your own.

And yet… when it comes to putting yourself out there, charging your worth, or speaking about your work with confidence — something holds you back.

Does this sound similar to you?

That “something” is often labelled as imposter syndrome.

What if it’s not just a confidence issue?

In this interactive Lunch & Learn session, we’ll explore a different perspective:

Imposter syndrome is often a positioning gap — the gap between who you are and how you show up.

If you’ve ever felt like you’re capable of more — but not quite showing it yet — this session is for you!

WHAT YOU'LL GAIN FROM THIS LUNCH & LEARN

• A fresh way to understand imposter syndrome — how & why it shows up especially for women entrepreneurs

• Clarity on the gap between your true value and how others currently perceive you

• Practical shifts to help you communicate your work with more confidence and authority

• A simple framework to articulate what you do in a way that feels authentic and compelling

• A chance to reflect, share, and connect with fellow women entrepreneurs who may be facing similar challenges as you 

WHO IS THIS FOR

• Women entrepreneurs and small business owners in Hong Kong

• Those who feel they are “playing smaller” than they could

• Anyone who finds it difficult to talk about their work without downplaying it or underselling herself 

• Those looking to build a personal brand that feels true — not forced

WHAT TO EXPECT

It’s a 90-min thoughtful, engaging session combining reflection, practical tools, and open dialogues.

Come as you are! You will leave with clearer language, stronger self-positioning, and a renewed sense of how you want to show up.

ABOUT THE SPEAKER

Tracy Ho

Founder of Frame & Frame Personal Branding

Certified International Business Etiquette & Multicultural Communication Specialist | Gallup CliftonStrengths Coach | DiSC Trainer

LinkedIn | Instagram | Facebook

Tracy Ho is an Executive Presence Coach and Personal Branding Consultant, working with senior leaders, entrepreneurs, and professionals across Asia and EMEA regions.

Through her 360° personal branding approach — “Be Seen, Be Heard, Be Known” — she helps individuals build a clear, confident, and influential presence in the workplace and in the market.

Tracy’s work focuses not just on external branding, but on the internal shifts required to show up with clarity and authority.

PRICING

Standard Price: HK$350.00

WEN Members:

• Enjoy 15% off on Standard Price

LOGISTICS

• The session will be hosted on Zoom. Link will be shared with registered attendees.

• Recording will be provided to registered attendees.

• Both members and non-members of WEN are welcome to register for this event. Members will enjoy 15% off on Standard Price.